SEO Specialist for E-commerce Store

Skills Required

Description

Improving the visibility of an e-commerce store requires a mix of technical precision, keyword strategy, and content alignment. The SEO Specialist will be responsible for crafting and executing strategies that drive organic traffic, boost product rankings, and increase overall conversion rates.

The specialist will begin by conducting a detailed SEO audit to identify site weaknesses — from crawl issues and broken links to missing metadata and poor internal linking structures. Insights from analytics tools will be used to design a custom optimization plan that aligns with the brand’s goals and target audience.

Keyword research will play a central role in improving product discoverability. By identifying high-intent keywords for each category and product page, the specialist will enhance on-page optimization, refine title tags, and write SEO-friendly product descriptions that attract both users and search engines.

Off-page activities will focus on link-building, partnerships, and outreach to establish the website as a trusted authority. The specialist will also monitor domain authority, backlinks, and overall ranking trends through analytics dashboards to ensure continuous improvement.

Through consistent tracking, reporting, and optimization, the SEO Specialist will help the store maintain strong visibility across global markets, ensuring that every product and landing page ranks effectively and delivers measurable growth in organic traffic.