PPC Specialist to Manage Shopify Ad Campaigns
Skills Required
Description
Managing Shopify ad campaigns requires a data-driven specialist who understands performance marketing across multiple channels. The PPC Specialist will handle end-to-end management of paid campaigns, ensuring every ad dollar translates into measurable ROI.
The focus will be on optimizing campaigns across Google Ads and Meta Ads, targeting the right audiences, and refining strategies based on real-time analytics. The specialist will monitor metrics daily, making adjustments to bids, targeting, and creatives for consistent performance improvement.
Core campaign responsibilities:
Create and optimize search, display, and shopping campaigns for Shopify products.
Connect Google Merchant Center and ensure all product feeds are updated and error-free.
Set up advanced conversion tracking through Google Analytics and pixel integrations.
Manage campaign budgets, ensuring efficient cost-per-acquisition (CPA) control.
Conduct A/B testing on ad creatives, landing pages, and keyword groups.
Audience segmentation and retargeting will be a major part of this strategy — reaching potential buyers who’ve shown intent but haven’t converted. The specialist will design dynamic remarketing campaigns to drive repeat engagement and higher retention.
Additional areas of focus:
Review and expand keyword portfolios to capture high-intent search traffic.
Monitor Quality Score and ad relevance for better perf...