Social Media Manager for Brand Awareness Campaigns
Skills Required
Description
Building brand awareness in today’s fast-moving digital landscape requires both creativity and strategic planning. The Social Media Manager will oversee campaigns designed to strengthen brand presence, connect with audiences, and grow engagement organically across Instagram and TikTok.
The role will involve developing a consistent content strategy that captures the brand’s personality and communicates key messages visually and authentically. Each campaign will focus on storytelling that resonates with the target audience while maintaining alignment with marketing goals.
Short-form video content will play a crucial role in this position. The manager will work on trends, challenges, and interactive formats that keep the brand’s social channels relevant and engaging.
Collaboration with graphic designers and video editors will ensure that visual assets and captions match the tone, emotion, and pacing of each platform.
Performance tracking will be a continuous process — using analytics tools to measure engagement, reach, impressions, and conversions to refine future campaigns.
Audience interaction will be prioritized, with timely responses to comments, messages, and brand mentions to build community trust.
Every post will be designed with intent — to inspire, inform, or entertain — contributing to a steady increase in brand visibility over time.
Key responsibilities and deliverables:
Create and manage monthly ...