SEO Strategist for Multilingual Travel Website
Skills Required
Description
Optimizing a multilingual website demands a blend of cultural understanding, technical precision, and data-driven SEO execution. The SEO Strategist for Multilingual Travel Website will focus on driving organic growth across English and French markets while maintaining consistency and performance across all versions of the site.
The role involves creating country-specific SEO strategies that align with local search behavior and content relevance. You’ll perform deep keyword research in both languages, tailoring on-page elements like meta tags, headings, and content flow to meet regional expectations while adhering to SEO best practices.
You’ll collaborate with content writers and localization specialists to ensure that every piece of content reflects local tone and intent. Proper on-page optimization and internal linking structures will be implemented to enhance discoverability and user engagement.
A critical aspect of this position is the technical SEO layer — ensuring that site speed, indexing, and hreflang tags are correctly configured for international visibility. You’ll regularly conduct audits to detect crawl issues, duplicate content, or structural inefficiencies that could affect rankings.
Data analysis will guide all major decisions. You’ll track organic performance, keyword movements, and engagement metrics using tools like Google Search Console, Ahrefs, and SEMrush, turning raw data into actionable insights for continuous improvement.
Key tasks w...