PPC Manager for Seasonal Campaign Optimization
Skills Required
Description
Running high-performing ad campaigns during peak seasons requires sharp strategy, timing, and creativity. The PPC Manager for Seasonal Campaign Optimization will be responsible for planning, managing, and optimizing paid advertising efforts to capture maximum engagement and ROI during critical sales periods.
This role centers on understanding audience behavior shifts that occur during seasonal cycles. You’ll analyze data trends, align campaigns with customer intent, and ensure that every dollar spent drives measurable results.
Working across Google Ads, you’ll handle keyword research, bid adjustments, and ad placement strategies designed to maximize conversions within specific timeframes.
A strong understanding of conversion tracking will be vital, as you’ll build, test, and refine tracking setups that deliver accurate insights into campaign performance.
You’ll also run continuous A/B testing to identify what creative combinations — copy, visuals, and call-to-actions — lead to higher engagement rates. These insights will guide future ad optimizations.
Copywriting plays a significant role here. You’ll create compelling ad messages tailored to seasonal trends, capturing user attention within seconds and driving immediate clicks.
Your analytical side will shine through as you interpret metrics such as CTR, CPC, and conversion rates to evaluate what’s working and what needs refinement.
The project demands adaptability...