PPC Specialist for Shopify Ad Campaigns
Skills Required
Description
Running profitable ad campaigns for eCommerce requires precision, adaptability, and deep knowledge of data. The PPC Specialist for Shopify Ad Campaigns will take charge of building and optimizing paid campaigns across Google Ads and Meta Ads, ensuring that every dollar spent contributes to measurable growth.
You’ll analyze customer behavior and product performance to design ad strategies that attract the right buyers at the right time. This includes managing keyword targeting, dynamic product feeds, and smart bidding strategies that maximize conversions while maintaining efficiency.
Creative input will also be part of your role. You’ll collaborate with the design and marketing teams to produce engaging ad visuals and copy that resonate with the store’s audience. Strong attention to detail will help you spot patterns others might miss, leading to better ROI across all platforms.
Core responsibilities include:
– Managing and optimizing ad campaigns for Shopify products.
– Tracking conversions through Google Analytics and Meta Pixel integrations.
– Setting up and maintaining Google Merchant Center feeds.
– Conducting A/B tests for headlines, visuals, and CTAs.
– Reporting on KPIs, including ROAS, CTR, and CPC performance.
You’ll also focus on remarketing strategies — re-engaging users who showed interest but didn’t convert. Personalizing ad experiences for different buyer segments will ensure higher retention and repeat sal...