PPC Manager for Shopify Store Campaigns
Skills Required
Description
Running paid campaigns for eCommerce demands precision, testing, and constant adaptation. The PPC Manager for Shopify Store Campaigns will be responsible for driving targeted traffic that converts into real sales through effective campaign structuring and optimization.
You’ll oversee multiple ad channels, focusing on Google Ads, Merchant Center, and performance analytics. Each campaign will require careful budget allocation, smart bidding strategies, and a keen eye for identifying profitable opportunities.
Understanding customer behavior within the Shopify ecosystem will be critical. You’ll monitor how users interact from ad click to checkout and use that insight to refine ad copy, landing pages, and product targeting.
Keywords will form the foundation of every campaign. You’ll conduct ongoing keyword research to capture both high-intent shoppers and long-tail queries that reduce competition and improve ROAS.
Each product feed in Google Merchant Center must be clean, structured, and compliant with policies. You’ll regularly audit listings, ensuring all titles, descriptions, and images align with ad quality standards.
Ad copywriting will also fall within your expertise. Writing clear, persuasive ad text that highlights product benefits and urgency can make the difference between clicks and conversions.
Performance tracking is where strategy meets execution. Using tools like Google Analytics, you’ll monitor campaign metrics,...