Social Media Manager for Lifestyle Brand
Skills Required
Description
Managing social media for a lifestyle brand requires creativity, storytelling, and strategic thinking. The Social Media Manager will focus on building a cohesive online presence that reflects the brand’s personality while driving engagement and follower growth. From planning content calendars to analyzing campaign performance, this role blends both creativity and analytics.
The goal is to connect with audiences through relatable, high-quality content across Instagram and TikTok. You’ll craft posts, stories, and short videos that showcase the brand’s lifestyle appeal, products, and values. Consistency, tone, and visual identity are essential in building long-term trust and recognition with followers.
Understanding platform trends will be key. You’ll stay updated with algorithm changes, trending sounds, and new content formats to keep the brand ahead of the curve. The role involves collaborating with designers, photographers, and influencers to produce content that feels authentic and engaging.
Key Responsibilities:
Develop and manage monthly content calendars across Instagram and TikTok.
Write captivating captions, hooks, and CTAs aligned with brand tone.
Coordinate photo and video shoots for upcoming campaigns.
Research and integrate trending hashtags, challenges, and audio tracks.
Manage influencer collaborations and brand partnerships effectively.
You’ll analyze engagement metrics to understand...