PPC Specialist for Shopify Promotions
Skills Required
Description
Driving sales through paid campaigns requires precision, testing, and constant refinement. We’re looking for a PPC Specialist with proven experience in Shopify promotions who can build and manage high-performing campaigns across Google Ads and Shopping networks.
You’ll be responsible for setting up and optimizing Google Merchant Center, ensuring product feeds are accurate, compliant, and fully optimized for maximum visibility. Every campaign you launch should be grounded in solid data and measurable ROI goals.
Your work will include keyword research, audience targeting, and bid strategy optimization. You’ll identify performance gaps, adjust bidding tactics, and improve quality scores to drive better traffic and lower acquisition costs.
A deep understanding of conversion tracking and analytics is essential. You’ll implement tracking pixels, monitor key metrics, and ensure that attribution models reflect real campaign performance. Data accuracy will guide every decision you make.
The collaboration aspect of this role is just as important as the technical side. You’ll work closely with marketing and design teams to align ad copy, visuals, and landing pages for consistent messaging across all channels.
You’ll be expected to run A/B tests frequently, analyzing which creatives, headlines, and offers perform best, then scaling the winning variations. This cycle of testing and iteration will form the backbone of your campaign strategy.