Marketing Specialist for Paid Ad Campaigns
Skills Required
Description
Running a successful ad campaign takes more than budget and creativity — it takes strategy, testing, and constant optimization. We’re hiring a Marketing Specialist who can manage and scale multi-platform paid ad campaigns across Google and Meta with precision and data-backed decision-making.
Your job will focus on creating, monitoring, and optimizing performance-based campaigns that generate measurable results. You’ll be responsible for driving high-quality traffic, increasing conversions, and maintaining strong ROI.
Each campaign will need a blend of creativity and analytics. You’ll write persuasive ad copy, design engaging visuals (with the help of creative teams), and ensure every ad is aligned with the right audience segment.
You’ll manage ad accounts from setup to reporting, ensuring that targeting, budget allocation, and placements are optimized for performance. A strong understanding of A/B testing, CPC optimization, and retargeting funnels will help you achieve consistent growth.
Core Responsibilities:
Plan, execute, and optimize campaigns on Google Ads and Meta Ads Manager.
Develop and test multiple ad creatives and landing pages to maximize performance.
Conduct A/B tests on headlines, visuals, and CTAs to improve conversion rates.
Track and analyze campaign KPIs through analytics dashboards.
Report on results, insights, and actionable next steps.
Collaboration will be an ongoin...