SEO Strategist to Optimize Multi-Language E-commerce Platform
Skills Required
Description
Expanding an e-commerce platform across multiple languages requires an SEO strategist who can manage both the technical and content-driven aspects of optimization. This role will focus on building visibility in search engines while ensuring localized content performs effectively in each market. The strategist should understand how search intent differs by language and region, and how to adapt strategies accordingly.
Technical SEO will be a key part of the work. From managing hreflang tags to optimizing site structure and crawlability, the strategist should ensure that search engines correctly index and rank pages across languages. Knowledge of how GDPR and compliance considerations tie into e-commerce SEO will also be beneficial, especially when it comes to data usage and analytics tracking.
On the content side, the strategist will need to collaborate with translators, copywriters, and local teams to make sure each version of the site feels native to its audience. Simply translating keywords is not enough—true localization means adapting phrasing, tone, and keyword strategy to the way users search in each language.
Analytics and reporting will drive decisions. The strategist should be comfortable using data to highlight opportunities, track performance, and identify weaknesses in the platform’s international reach. From keyword rankings to conversion funnels, every element should be measured and refined.
The role will also involve cross-tea...