PPC Manager to Optimize Seasonal Shopping Campaigns
Skills Required
Description
Seasonal shopping campaigns require precise timing and careful optimization, and we’re looking for a PPC manager who can take full ownership of this process. The role will focus on maximizing ad performance during high-demand periods when competition and costs are at their peak.
Google Ads and Meta Ads will be the primary platforms, and the manager should know how to structure campaigns that capture attention while maintaining a strong return on ad spend. Experience managing shopping feeds and product catalogs will be essential, as accuracy in this area directly affects campaign success.
Conversion tracking will play a central role in the job. Every campaign must be set up with reliable tracking so that results can be tied back to actual sales. Data-driven decisions will guide optimization, from adjusting bids to refining targeting.
Analytics will be at the heart of reporting. The manager should be comfortable creating clear dashboards and summarizing performance in a way that helps stakeholders understand not only what happened but why.
This role also requires someone who can pivot quickly. Seasonal campaigns move fast, and opportunities can disappear just as quickly as they appear. Agility in testing new creatives, adjusting budgets, and experimenting with audiences will be expected.
Communication with the wider marketing team will ensure alignment with promotions, product launches, and seasonal themes. Ads should not feel discon...