Marketing Specialist to Manage Paid Ads Across Google and Meta
Skills Required
Description
Running ads across multiple platforms requires consistency and precision, which is why we need a marketing specialist who can take ownership of campaigns across Google and Meta.
This role will focus on strategy as much as execution. We want campaigns that don’t just generate clicks but actually drive measurable business outcomes.
Google Ads will be a major part of the work, and the specialist should be comfortable structuring search, display, and shopping campaigns that fit different goals.
Meta Ads will also be critical, especially for driving awareness and remarketing efforts. The specialist should know how to navigate targeting options and creative testing effectively.
Analytics should be at the center of decision-making. Every adjustment should be backed by data rather than assumptions.
We expect reports that are clear and actionable, not just raw numbers that leave leadership guessing about next steps.
A/B testing will be part of the process from the beginning, whether that’s testing ad copy, creative variations, or audience segments.
The right candidate will know how to balance budgets between platforms and shift spend based on performance trends.
Strong communication will be required, since campaigns need to align with broader marketing strategies and business objectives.
This isn’t just about short-term wins. Long-term growth and brand visibility are just as important as immediate convers...