PPC Specialist for Shopify E-commerce Store
Skills Required
Description
Managing paid campaigns for an online store requires more than just technical skills—it takes strategy, precision, and continuous optimization. That’s why we’re seeking a PPC specialist who understands how to maximize returns for Shopify-based e-commerce businesses.
The role centers on building, monitoring, and refining Google Ads campaigns, with a strong focus on shopping feeds and Merchant Center management. Every adjustment made should have a clear purpose, whether it’s improving click-through rates, reducing wasted spend, or increasing conversion value.
Conversion tracking will be a key part of the work. The right candidate should be able to set up and verify accurate tracking so that every dollar spent can be tied directly to measurable results. Data accuracy is essential to making informed optimization decisions.
Beyond tracking, the campaigns need constant attention to keyword performance, ad relevance, and competitive positioning. This is not a set-and-forget project—it’s a role that requires regular monitoring and thoughtful tweaks to maintain momentum.
Close collaboration with the e-commerce team will also play an important part. PPC efforts must align with store promotions, new product launches, and seasonal campaigns so that ads are always relevant to customer demand.
Transparency and communication are equally important. The specialist will be expected to provide clear reporting on performance, highlight what’s working,...