SEO Analyst to Audit and Optimize Blog and Landing Pages

Skills Required

Description

Improving visibility across blogs and landing pages is critical for growth. This role is focused on conducting a complete audit of existing content and then applying practical SEO strategies to improve ranking, readability, and conversions.

The analyst should not only identify technical and on-page issues but also propose actionable recommendations that can be implemented quickly. Reports should be clear, well-documented, and easy for the marketing team to follow.

Beyond technical audits, keyword research tailored to both blog and landing page audiences will be expected. Recommendations should balance competitiveness, search intent, and alignment with business goals.

Key responsibilities include:

Performing a full SEO audit of blog and landing pages

Detecting and fixing on-page SEO issues such as metadata gaps and internal linking

Conducting keyword research to guide future content strategy

Analyzing competitor performance and positioning

Preparing easy-to-follow recommendations for implementation

Monitoring analytics to measure post-optimization performance

Ensuring best practices are applied to improve search visibility and user engagement