Graphic Designer to Create Social Media Marketing Templates
Skills Required
Description
Social media branding often lives or dies on consistency. This role focuses on creating a library of marketing templates that can be reused across multiple platforms without losing brand identity.
The designer will be responsible for delivering templates optimized for Instagram, Facebook, LinkedIn, and TikTok. Each platform has its own style, and the templates should reflect that.
Flexibility is key. Templates should allow for easy text and image replacement while keeping the visual framework intact.
The work will involve understanding the brand’s existing color palette, typography, and style guides so that every asset feels unified.
Short-form content will need dynamic, eye-catching designs. Posts must stand out in fast-scrolling feeds while staying on-brand.
Longer-form graphics, such as LinkedIn carousels or infographics, should balance detail with clarity.
Consistency across campaigns is important. Whether it’s a product launch or a seasonal push, the templates should ensure cohesion.
Attention to detail will be vital when designing for mobile-first platforms. Elements must remain legible even on smaller screens.
The designer should provide variations for different use cases, such as promotional posts, educational content, and event announcements.
Collaboration with the marketing team will help ensure designs match campaign objectives and messaging.
Reusable assets such as icon packs...