PPC Manager for Seasonal Google and Meta Campaigns
Skills Required
Description
Seasonal campaigns move fast, and precision is key. This role requires a PPC manager who can take ownership of setup, monitoring, and optimization without losing time.
The campaigns will be running on Google Ads and Meta Ads, with a strong focus on driving traffic during peak seasonal demand. Budgets will be fixed, so efficiency in spend is critical.
Every ad must comply with platform policies as well as broader regulations like GDPR, ensuring that creative and tracking meet compliance standards.
The manager will be expected to implement A/B testing strategies that cover headlines, creative variations, and targeting combinations.
Build campaigns aligned with seasonal trends
Research and apply audience targeting
Optimize bidding strategies for ROI
Track conversions with precision
Report results in clear, actionable summaries
Analytics will drive every decision. From CTRs to conversion paths, the PPC manager should know how to extract meaning from data rather than just report numbers.
Collaboration with content and design teams may be required to fine-tune visuals and messaging for better engagement.
Short feedback loops will be important. Campaigns should be reviewed daily, with quick adjustments made if performance dips.
Implement remarketing where applicable
Coordinate seasonal promotions with landing pages
Monitor ad fatigue and refresh creatives