Animator for Short Explainer Ads for the upcoming release cycle
Skills Required
Description
Short explainer ads require a balance of creativity, clarity, and brevity. These ads need to capture the viewer’s attention quickly, explain the concept in simple terms, and end with a strong call to action.
The animator will be responsible for producing polished videos using After Effects and 2D animation techniques. Motion graphics should feel smooth and professional, aligning with the brand’s identity.
Storyboarding will be part of the early phase. Drafting clear visual sequences will ensure that the narrative flows logically before production begins.
Sound design will add depth and polish. Even short ads benefit from subtle audio cues, sound effects, and background music that enhance the message.
A key priority is timing. Ads should stay under a strict duration limit, so every frame must serve a purpose.
The animator should have experience working with marketing teams to align visuals with campaign goals.
Consistency across multiple ads is also important. While each ad may cover a different feature, they should feel like part of the same series.
Collaboration will involve working with scriptwriters, marketers, and possibly voice-over artists. Strong communication is needed to bring everything together.
The ability to simplify complex topics is highly valued. These explainer ads should make technical features easy for everyday users to understand.
Edits and revisions are part of the workflow. ...