Data Analyst for Sales & Marketing Reports
Skills Required
Description
Analyzing sales and marketing performance requires someone who can bridge raw data with actionable insights. The analyst will be responsible for collecting data from multiple sources, cleaning it, and transforming it into structured reports that highlight trends and performance indicators. This role demands not just technical skill but also the ability to interpret results in a way that supports business decision-making.
The project involves heavy use of SQL and Power BI. The analyst should be able to query databases, extract relevant information, and model it efficiently for visualization. Familiarity with DAX functions is essential for building accurate metrics and calculations that reflect real-world KPIs. These reports will form the foundation for both weekly updates and strategic quarterly reviews.
Visualization is a major part of the deliverables. Clear and compelling dashboards will help sales and marketing teams understand what’s working and where improvements are needed. The analyst should be able to build visuals that communicate effectively to both technical and non-technical stakeholders, ensuring that data is not just presented but understood.
Excel expertise will also be required, especially for ad hoc reporting and validation. While Power BI will handle the bulk of visualization, Excel remains a critical tool for quick analysis, cross-checking numbers, and providing exports to stakeholders who prefer spreadsheets. The ability to move ...