PPC Specialist for Google Shopping Campaigns
Skills Required
Description
Google Shopping campaigns demand a specialist who can look beyond simple ad setup and focus on strategy, optimization, and measurable growth. This role is aimed at driving consistent ROI for e-commerce stores with competitive products.
The foundation of the work lies in Google Ads and Merchant Center management. Feeds must be properly structured, error-free, and continuously optimized to ensure maximum product visibility.
Conversion tracking is critical to success. Without accurate data, scaling campaigns becomes impossible. The specialist must know how to set up and validate tracking across different platforms and sales funnels.
Ongoing testing is part of the process. Campaigns should never be static; A/B testing creative, copy, bids, and targeting ensures performance continues to improve over time.
Reporting will also play a big role. Clients need to understand not just impressions and clicks but how campaigns translate into revenue.
Close attention to Shopping Feed health will separate strong campaigns from average ones. Errors, disapprovals, or mismatched product data can quickly derail results.
Flexibility is key, as product categories may shift seasonally. Campaigns need to be adjusted proactively to match trends, demand, and competition.
The right candidate should be analytical, able to dive into reports, and identify patterns that can be turned into actionable improvements.
Regular communication w...