PPC Specialist to Scale Google Shopping

Skills Required

Description

Scaling Google Shopping campaigns requires not just budget management but also fine-tuned strategy. This role will focus on creating campaigns that deliver both volume and profitability.

The specialist will manage feeds within Google Merchant Center, ensuring all product data is accurate, optimized, and free from errors that could block listings.

Conversion tracking must be precise. Every sale should be attributed correctly, allowing data-driven decisions to guide bidding and budget allocation.

A/B testing will be part of the process. From ad copy variations to product image experiments, testing ensures the best-performing assets receive priority.

Bid management will require daily oversight. The specialist should know when to scale aggressive bids and when to pull back to protect ROI.

Remarketing campaigns may also be required to capture shoppers who abandoned carts or browsed without completing a purchase.

The final expectation is a reporting framework that makes results easy to understand and highlights what actions should be taken next.