SEO Copywriter for Landing Pages and Blog Content
Skills Required
Description
High-quality content drives both traffic and conversions, and this role is focused on producing writing that achieves both goals. Landing pages and blogs should not just rank but also persuade readers to take action.
Keyword research will be central to the process. The writer must identify terms that balance volume with intent, weaving them naturally into copy.
Landing pages need strong, engaging headlines that capture attention within seconds. Subheadings and body text should flow in a way that keeps visitors engaged.
Blogs will need to strike a balance between being informative and search-friendly. Each article should provide genuine value to readers, not just stuffed with keywords.
On-page optimization should include meta titles, descriptions, H1s, and image alt tags that align with SEO best practices.
The copywriter should be skilled at adjusting tone depending on the audience. B2B content will read differently than B2C, and that nuance matters.
Proofreading and editing are non-negotiable. Every piece must be polished, professional, and error-free before delivery.
Medium-length tasks might include updating older posts with fresh keywords or restructuring a landing page to improve flow.
The ability to collaborate with designers is a plus. Copy should work hand-in-hand with visuals to create a cohesive user experience.
Reports may be required to show how content is performing, from keyword rank...