PPC Specialist for Google and Meta Campaigns

Skills Required

Description

Managing paid campaigns across Google and Meta requires more than just running ads—it’s about building a strategy that consistently drives qualified leads and sales. The specialist will oversee campaigns end-to-end, ensuring every dollar spent delivers measurable value.

Google Ads will be a big part of the role. The specialist should know how to structure campaigns for maximum relevance, optimize Quality Scores, and refine keyword targeting.

Meta Ads demand creativity and precision. Ad sets will need to be tested against different audiences, placements, and creatives to identify the winning combinations.

A/B testing will be continuous. From ad copy to landing pages, multiple variations should be explored to boost click-through and conversion rates.

Performance tracking is non-negotiable. Analytics tools must be used to monitor KPIs like cost per acquisition, ROAS, and engagement, making sure campaigns align with business goals.

Responsibilities will include:

Designing and launching new campaigns on both platforms

Optimizing budgets across channels for best ROI

Monitoring and adjusting bids daily or weekly

Reports should not just contain numbers but also insights. The specialist will be expected to explain results in simple terms and suggest next steps.