Full Stack Developer for Booking Platform Add-ons
Skills Required
Description
Paid campaigns are often the backbone of digital growth, and this role will focus on making sure both Google and Meta ads perform at their highest potential.
The specialist will take ownership of campaign setup, monitoring, and optimization.
Google Ads will require a structured approach, from keyword research to refining ad groups and improving Quality Scores.
Meta campaigns demand a more visual and audience-driven strategy. Ads must be tailored to different demographics and tested for performance.
A/B testing will happen continuously. Small adjustments to headlines, creatives, or landing pages can make a big difference in conversion rates.
Budgets must be managed carefully. Overspending on low-performing campaigns should be avoided, while high-performing ads deserve scaling.
Short sprints of optimization will be part of the weekly routine.
Analytics tools will be central to tracking progress. Reports should highlight key insights, not just raw numbers.
Some responsibilities may include:
Building campaigns aligned with business goals
Testing ad variations for higher engagement
Tracking conversions with accurate setups
The specialist will also look for growth opportunities, like expanding into new audience segments or trying underutilized placements.
Collaboration with designers or copywriters may be needed to keep creatives fresh.
Quick decision-making...