Copywriter for E-commerce Product Descriptions
Skills Required
Description
Product descriptions play a big role in how customers perceive value. This project is about writing copy that persuades buyers while staying true to the brand’s tone.
The writer will be tasked with creating clear and engaging product descriptions that highlight features, benefits, and unique selling points.
SEO writing is critical here. Keywords must be naturally integrated into the descriptions so that products rank higher in search results without sounding forced.
Short, punchy copy may be required for certain products, while others will need more detailed content that explains technical details or lifestyle benefits.
Proofreading is part of the workflow. Each description should be free of spelling errors, awkward phrasing, or formatting issues.
Some descriptions will need to focus on storytelling. Customers should be able to imagine themselves using the product.
Tone matters. Writing must stay consistent across all items in the catalog, even if product categories differ.
The writer should also consider scannability. Bullet points or short sentences can make technical specs easier to read.
For products with variants, descriptions should remain consistent while pointing out key differences such as size, color, or functionality.
Deadlines will be short, so the ability to write multiple descriptions quickly without losing quality is important.
Feedback loops will be part of the process. E...