Marketing Coordinator for Webinar Campaigns

Skills Required

Description

Webinars are only effective if people show up. This role is about building campaigns that not only attract sign-ups but also encourage strong attendance.

The coordinator will manage email sequences from invites to reminders, making sure the messaging is clear and compelling. Timing and subject lines will play a big role in boosting open rates.

HubSpot will be the main tool for automation and tracking. Familiarity with workflows, list segmentation, and performance reporting will save time and reduce errors.

Copywriting skills are required. From short subject lines to longer follow-up emails, every message needs to align with the brand voice while nudging recipients to take action.

Analytics will be part of the day-to-day. Understanding which campaigns drive registrations and where drop-offs happen will help refine future strategies.

Coordination with internal teams and guest speakers may be necessary. Making sure details like event titles, times, and topics are consistent across all channels is essential.

The ideal coordinator is organized, detail-oriented, and comfortable running campaigns end-to-end without needing constant direction.