E-commerce PPC Specialist for Seasonal Campaigns
Skills Required
Description
Seasonal campaigns in e-commerce require careful planning and quick execution. This role is focused on running paid ads that capture peak shopping demand.
The specialist will be responsible for setting up and optimizing campaigns across Google Ads and Facebook Ads. Both platforms will play a role in reaching the right audiences at the right time.
Shopping feeds need to be maintained and updated. Clean, accurate product data will improve ad relevance and CTRs.
Short bursts of performance tracking will be necessary. Seasonal campaigns can shift quickly, so adjustments must happen in near real-time.
A/B testing will guide much of the optimization. From headlines to images, every variable should be tested to squeeze out better results.
Strong copywriting skills are a plus. Ad messaging should create urgency without feeling forced.
Budget allocation will be important. Funds must be directed toward the highest-performing campaigns while keeping spend efficient.
This isn’t just about traffic. Campaigns must focus on conversions and ROAS, ensuring money spent translates into measurable sales.
Some campaigns may target new audiences, while others will focus on retargeting warm leads. The balance should be strategic.
Weekly reporting will be expected. Clear updates on spend, performance, and recommendations will guide decision-making.
Flexibility is key. Seasonal ads can be unpredictable, especial...