Copywriter for Landing Page Conversions
Skills Required
Description
Landing pages live or die by their copy. This role is all about creating persuasive messaging that drives visitors to take action.
The writer should understand how to balance storytelling with clarity. Every line needs to guide the reader closer to conversion.
SEO writing is part of the process. Keywords must be included naturally so the page performs well in search without sounding forced.
Proofreading is non-negotiable. The copy should be free of errors and flow smoothly from headline to CTA.
Short deadlines may apply, so the ability to produce clean drafts quickly will be valued.
Collaboration with designers may be required. Copy needs to align with visuals for maximum impact.
Testing and iteration could follow initial delivery. Headlines, CTAs, and body text may need adjustments based on performance data.
The copywriter should also bring ideas to the table rather than just following a template. Unique angles and fresh hooks are expected.
Key deliverables and expectations include:
Writing high-converting headlines and subheadings
Crafting persuasive CTAs tailored to target audiences
Structuring content for scannability and flow
Applying SEO best practices to all copy
Proofreading for grammar, tone, and clarity
Adapting copy for different landing page variations
Collaborating with design and marketing teams
Suggesting alternative ap...