Social Media Manager for Lifestyle Brand
Skills Required
Description
Lifestyle brands thrive on connection. This role is about building a social presence that feels authentic while driving measurable engagement.
The manager will take ownership of the overall content strategy, shaping how the brand shows up on Instagram and TikTok.
Consistency is key. Posts should reflect the same voice and look across all channels, whether it’s a quick TikTok trend or a polished Instagram carousel.
Strong copywriting skills are needed. Captions must be concise, engaging, and aligned with the brand’s tone while still optimized for discoverability.
Short-form video will be central. The manager should know how to plan, script, and coordinate video content that stands out in crowded feeds.
Analytics won’t be ignored. Data on reach, saves, shares, and follower growth will inform which strategies stick and which ones should be dropped.
Some posts will be built in Canva or similar tools, so design confidence is important even if there isn’t a full creative team involved.
Community interaction is a big part of the job. Responding to comments, engaging with followers, and interacting with influencers can amplify visibility.
Campaigns may need to be adjusted on the fly. The manager should feel comfortable pivoting strategy when certain formats or trends outperform expectations.
Deadlines are frequent, and scheduling tools will be used to maintain a steady posting rhythm without last-minute ...