SEO Strategist for B2B Blog and Landing Pages
Skills Required
Description
Optimizing a B2B website goes beyond technical tweaks — it requires a strategy that ties SEO efforts directly to lead generation and sales goals.
The strategist will analyze the current blog and landing pages, identifying opportunities to improve visibility, traffic quality, and conversion performance.
Keyword research will form the foundation. High-intent terms relevant to the target industry need to be uncovered and prioritized based on search volume, competition, and buyer journey stages.
On-page optimization is a major deliverable. Title tags, meta descriptions, headers, and internal linking structures should be revised with SEO and readability in mind.
Blog content must be positioned as thought leadership. Articles should answer industry questions, demonstrate expertise, and encourage readers to engage further with the brand.
Landing pages, on the other hand, should balance SEO with persuasive copy. The strategist will ensure these pages rank well but also guide visitors toward sign-ups, demos, or direct inquiries.
Key tasks for this project include:
Running a complete site and content audit
Mapping keywords to blog and landing page clusters
Creating an on-page optimization plan
Advising on backlinking opportunities
Analytics will be reviewed frequently. Google Analytics and other tools should be used to monitor traffic trends, bounce rates, and conversions — with adjustmen...