Marketing Strategist for SaaS Product Launch
Skills Required
Description
Launching a SaaS product successfully requires more than a single campaign; it needs a coordinated strategy that builds momentum before, during, and after release. The strategist in this role will be responsible for mapping out a plan that ensures visibility, engagement, and conversions.
Paid ads will be an important part of the mix. Campaigns across Google and Facebook must be tested, refined, and optimized for maximum ROI.
Core areas of focus include:
Developing launch timelines and campaign calendars
Setting clear KPIs tied to growth and retention
Coordinating with design and product teams to align messaging
Organic growth strategies will complement paid efforts. SEO and content development should work together to capture long-term search visibility and authority.
Influencer outreach may be leveraged to build credibility in the target market. Partnerships with the right voices can add trust quickly and attract early adopters.
Responsibilities also involve:
Running A/B tests on landing pages and ad creatives
Using analytics to adjust campaigns in real-time
Reporting results to stakeholders regularly
The strategist should bring experience with SaaS launches specifically, understanding how B2B and B2C dynamics differ in this space.
Expected outcomes include:
Increased sign-ups and trial activations
Higher retention rates through targeted messa...