Motion Graphics Designer for Brand Ads
Skills Required
Description
Brand advertising thrives on visuals that capture attention in seconds. This project is centered on creating motion graphics that tell a compelling story and leave a lasting impression.
The designer will need to transform static concepts into dynamic animations, making use of both 2D elements and storytelling techniques.
After Effects and Premiere Pro will likely be the primary tools, but flexibility with Final Cut Pro is an advantage for post-production workflows.
Storyboarding will play a major role in the early stages. Clear visual outlines will help ensure the client’s vision aligns with the final product before animation begins.
Compositing should be smooth and natural, layering graphics, text, and transitions into sequences that feel seamless.
Editing will not be limited to trimming clips—it will involve timing animations precisely with audio, voiceovers, and brand cues.
Short deadlines may come up, and the designer should be comfortable producing polished content on tight schedules.
Collaboration with marketing teams will be expected. Feedback from stakeholders will guide revisions and ensure the videos meet campaign goals.
Creative freedom will be encouraged. While there will be brand guidelines, the client wants fresh, original visuals that feel tailored to their campaigns.
Attention to pacing is essential. Ads need to be engaging without overwhelming the viewer. Every second counts in t...