Email Marketing Specialist for Shopify Store
Skills Required
Description
Email marketing for e-commerce isn’t just about sending promotions — it’s about building relationships that turn first-time shoppers into loyal customers. For this role, the specialist will design and manage campaigns tailored specifically for a Shopify-based store.
One of the main focuses will be setting up automated flows, such as welcome emails, cart abandonment reminders, and post-purchase follow-ups. These should feel personal, timed well, and aligned with the brand’s voice.
Strong copywriting will be needed. Emails must be concise yet persuasive, with subject lines that grab attention and CTAs that drive clicks.
Design also plays a big role. Layouts should look clean on desktop and mobile, with visuals that showcase products effectively.
Testing will be a recurring part of the process. A/B experiments on subject lines, send times, and content formats will reveal what resonates best with the target audience.
Analytics can’t be overlooked. Open rates, CTRs, and conversions must be tracked closely to ensure campaigns are delivering measurable results.
This project is short-term, so efficiency is critical. The marketer should be able to hit the ground running with minimal onboarding.
Collaboration with the store owner or marketing manager will help ensure the campaigns align with broader promotional strategies.
Since this is for a Shopify store, integration with tools like Klaviyo or Mailchimp will like...