Digital Marketer to Manage Paid Campaigns
Skills Required
Description
Managing paid campaigns requires more than setting up ads — it’s about crafting a strategy that consistently delivers results. The digital marketer in this role will be responsible for overseeing paid media across multiple platforms, ensuring budgets are optimized for maximum return.
Facebook Ads and Google Ads will be central to this position. Each campaign should be carefully structured, tested, and refined to ensure the right audience is reached without wasted spend.
Key expectations for the role include:
Building and monitoring campaigns across Google and Meta
Running A/B tests on creatives, copy, and targeting
Reviewing analytics dashboards to measure results
Adjusting bids and budgets for optimal performance
Influencer outreach is another part of the strategy. Working with the right voices in the industry can add credibility and expand reach in ways that ads alone cannot achieve.
SEO integration is expected. While paid ads bring immediate traffic, pairing them with organic visibility ensures long-term impact and reduced dependency on ad spend.
Responsibilities also cover:
Preparing reports for stakeholders
Offering insights on audience behavior
Tracking conversions and customer acquisition costs
The marketer should be highly analytical, spotting trends and acting on data rather than assumptions.
Campaigns will run continuously, so constant monito...