SEO Copywriter for Real Estate Listings
Skills Required
Description
When people search for properties online, the words they read often make the difference between clicking away or booking a showing. This project calls for a copywriter who understands how to combine persuasive real estate language with SEO best practices.
The goal is to create listings and blog posts that are not only optimized for search engines but also inviting and easy to read. Each piece should highlight lifestyle benefits, unique property features, and community context while keeping the flow natural.
Since the audience is bilingual, fluency in English and Spanish is essential. Translations shouldn’t feel literal — they should capture tone, intent, and cultural nuance so that both markets feel equally valued.
Accuracy is another key element. Every listing must be carefully proofread, ensuring that details like measurements, amenities, and descriptions are correct and professional. Mistakes in real estate writing can erode trust quickly.
The final output should help improve search rankings, increase inquiry rates, and position the brand as a reliable resource for property buyers and investors.
Responsibilities and expectations include:
Writing SEO-friendly property listings and blogs
Translating and localizing content for Spanish audiences
Conducting keyword research for real estate niches
Editing drafts for clarity and tone consistency
Proofreading for grammar, accuracy, and style<...