E-commerce SEO Copywriter for Product Listings
Skills Required
Description
Writing product listings that attract both search engines and customers requires a balance of creativity and optimization. The copywriter will be responsible for crafting descriptions that not only inform but also persuade buyers to make a purchase.
Every product page must be built around keyword research, ensuring that titles, headings, and descriptions reflect high-value search terms. This approach increases visibility on search engines and drives organic traffic.
The role isn’t just about inserting keywords—it’s about weaving them naturally into compelling copy that speaks to the target audience. Overstuffing keywords will be avoided, focusing instead on flow and readability.
Descriptions will highlight unique selling points, benefits, and use cases. The goal is to make customers feel confident in their purchase decision.
Attention will also be given to tone of voice. Some products may require a professional, trustworthy style, while others benefit from a fun, conversational approach.
Bullet points will often be included for quick scanning, especially for mobile users. This helps capture attention from buyers who don’t read long-form content.
Core tasks for this project include:
Writing optimized product titles and meta descriptions
Creating keyword-rich product descriptions
Researching competitors for inspiration and positioning
Ensuring consistent brand voice across listings