SEO Analyst to Audit and Optimize E-commerce Store
Skills Required
Description
Optimizing an e-commerce store requires a thorough SEO audit to identify both technical and content-related issues. The analyst will begin by reviewing the current site structure, ensuring it’s accessible to search engines and user-friendly for shoppers.
Keyword research will play a central role in the project. By identifying high-value search terms relevant to the store’s products, the analyst can guide content adjustments and improve rankings in competitive niches.
On-page optimization will include refining meta titles, descriptions, headings, and internal linking. Product pages, in particular, will need tailored copy that balances readability with keyword integration.
Core responsibilities include:
Conducting a full SEO audit of the e-commerce site
Researching and targeting product-specific keywords
Implementing on-page improvements across product and category pages
Building a backlink strategy to improve domain authority
Setting up or refining Google Analytics tracking for performance insights
Backlinking will help strengthen the site’s authority. A mix of guest posts, outreach, and content-driven links will ensure sustainable results.
Google Analytics will be used to measure the effectiveness of changes, monitoring traffic, bounce rates, and conversions. Insights from this data will help refine the strategy as the project progresses.
The outcome should be a measurable impro...