Digital Marketing Manager for Paid Ad Strategy
Skills Required
Description
Managing paid advertising campaigns requires a mix of strategy, creativity, and constant optimization. The digital marketing manager in this role will be responsible for ensuring that ads deliver measurable results across multiple channels.
Google Ads will be a primary focus. Campaigns need to be structured for efficiency, targeting the right keywords, and balancing cost per click with overall conversion goals.
Facebook Ads will also play a significant role. Detailed audience segmentation, retargeting strategies, and creative testing will be essential to capture and retain customer attention.
Analytics will guide every decision. From impressions to conversions, the manager will need to track and interpret data to refine strategies in real time.
A/B testing will be part of daily responsibilities. Whether it’s headlines, creatives, or audience segments, small changes will be tested regularly to uncover performance improvements.
Key areas of accountability include:
Developing and executing paid ad strategies
Monitoring performance across Google and Facebook platforms
Implementing data-driven optimizations
Reporting results and insights to stakeholders
Creativity will be as important as numbers. Crafting compelling ad copy and visuals that resonate with specific audiences can make the difference between mediocre and high-performing campaigns.
Budget management will be critical. Fund...