Freelance Graphic Designer to Refresh Corporate Identity

Skills Required

Description

Refreshing a corporate identity involves more than just updating a logo—it’s about creating a consistent visual language that communicates the brand’s values. The designer will be tasked with bringing a modern yet professional look to the company’s overall design system.

The role includes refining the logo, ensuring that typography choices reflect the brand’s personality, and establishing clear guidelines for usage across print and digital platforms. These elements must come together cohesively.

Color theory will play a major role in the refresh. Adjusting tones, contrasts, and secondary palettes will help make the brand stand out while maintaining harmony across all materials.

Deliverables may include updated brand guidelines, redesigned stationery, social media templates, and presentation assets. These will ensure internal teams and external partners use the identity consistently.

Close collaboration with the client will be expected to capture their vision and translate it into strong, practical design decisions. Feedback will be incorporated throughout the process.

The final outcome should be a refreshed corporate identity that feels contemporary, versatile, and aligned with the company’s long-term goals.