Email Marketer to Build Automated Welcome + Cart Flows

Skills Required

Description

Automated email flows are essential for improving customer retention and increasing sales. This project focuses on building a welcome series for new subscribers and a cart abandonment flow to recover potential lost sales.

The email marketer will use Klaviyo to design, implement, and optimize these flows. Segmentation will ensure that different customer groups receive personalized messaging tailored to their journey.

Copywriting will play a crucial role in keeping emails engaging, persuasive, and aligned with the brand’s voice. Attention to deliverability best practices will help maintain strong open and click-through rates.

Analytics will guide ongoing improvements. By monitoring performance data, the marketer can refine subject lines, messaging, and timing to maximize conversion rates across both flows.