PPC Manager for Seasonal E‑commerce Campaign Push
Skills Required
Description
Running seasonal e-commerce campaigns requires precision and speed. A dedicated PPC manager will handle the planning and execution of ad campaigns designed to maximize traffic and conversions during high-demand periods.
The role centers around managing Google Ads and Meta Ads, ensuring each campaign is optimized for the right audience, budget, and seasonal demand. Ad creatives and copy will need to be tailored specifically to the products and promotions running at the time.
Conversion tracking will be a critical part of the process. Every click, impression, and purchase must be measured accurately to understand which ads are performing and which need adjustment.
Seasonal campaigns often move quickly, so A/B testing will be essential. Headlines, visuals, and calls-to-action should be tested continuously to find the highest-performing combinations.
Core tasks include:
Setting up and optimizing Google and Meta ad campaigns
Implementing conversion tracking pixels and events
Conducting A/B tests for ad copy and creatives
Managing shopping feeds to ensure product accuracy
Reporting results and making real-time adjustments
Shopping feeds will also require close monitoring. Product information, pricing, and availability need to stay current to avoid wasted ad spend and poor user experiences.
Analytics will guide decisions throughout the campaign. By reviewing performance dashboards, the...