Animated Explainer for SaaS Onboarding

Skills Required

Description

An animated explainer is needed to simplify the onboarding process for a SaaS platform, helping new users quickly understand how to get started. The goal is to produce a short, engaging video that introduces the product’s key features while guiding viewers step by step.

The designer should use 2D animation and motion graphics to create visuals that are not only eye-catching but also functional in explaining workflows. Smooth transitions, consistent iconography, and brand-aligned colors will ensure the video feels professional and approachable.

A storyboard will be developed before production begins, ensuring that the narrative is clear, concise, and aligned with the onboarding goals. This will help streamline the animation process and prevent unnecessary revisions.

Responsibilities for this project include:

Developing a storyboard that communicates the flow of the onboarding process

Creating engaging 2D animations aligned with brand style

Coordinating with a voice-over artist for narration

Adding sound design to enhance clarity and engagement

Delivering in a format optimized for web and mobile playback

The final deliverable should not only educate but also build user confidence. A polished onboarding video will reduce support requests, shorten the learning curve, and leave a positive first impression of the SaaS platform.