Digital Marketing Expert to Manage PPC and SEO Campaigns
Skills Required
Description
Managing PPC and SEO campaigns requires a balanced approach that focuses on both immediate results and long-term growth. The digital marketing expert in this role will need to analyze, strategize, and implement campaigns that maximize ROI across multiple channels.
Google Ads and Facebook Ads will be at the core of paid campaign management. The role involves designing ad structures, refining targeting, and constantly optimizing bids to capture qualified traffic while keeping costs under control.
SEO efforts will complement paid strategies by building sustainable organic visibility. On-page optimization, keyword targeting, and backlink strategies will ensure that the site ranks well over time and attracts consistent traffic.
Analytics and reporting will be critical. Tracking KPIs such as click-through rates, conversion rates, cost per acquisition, and organic keyword movement provides valuable insight into performance.
Strong coordination with content teams will also be required. Aligning ad copy, landing pages, and SEO-driven blog content ensures consistency across campaigns and reinforces brand messaging.
In a competitive digital landscape, A/B testing becomes essential. Whether it’s testing headlines, creatives, or landing page layouts, small adjustments can lead to significant performance improvements.
Budget management will be a continuous task. Knowing how to allocate funds between paid and organic efforts can mean th...