SEO Specialist Required to Improve Organic Search Ranking
Skills Required
Description
Improving organic search rankings takes more than just adding keywords—it requires a structured strategy that aligns technical SEO, content optimization, and backlink efforts. The SEO specialist in this role will be expected to plan and execute improvements that deliver measurable results.
On-page SEO plays a key role in increasing visibility. Optimizing meta titles, descriptions, headings, and internal linking will help ensure that search engines index the site properly and rank it higher.
Keyword research is another foundation of this role. Identifying the right mix of high-volume, long-tail, and competitive keywords ensures that content targets the right audience while balancing ranking potential.
Core responsibilities include:
Conducting comprehensive SEO audits
Optimizing meta tags and headers for search intent
Researching and mapping targeted keywords
Building high-quality backlinks from trusted sources
Tracking performance using Google Analytics and Search Console
Backlinking will be an ongoing priority. Earning links from relevant, high-authority domains improves trust signals and boosts rankings across multiple keywords.
Analytics must be integrated into every step of the process. By monitoring traffic sources, bounce rates, and keyword performance, the specialist can adjust strategies for continuous improvement.
Competitor analysis provides additional insight. Reviewi...