Digital Marketing Manager for Ad Campaigns
Skills Required
Description
A digital marketing manager in this role will be responsible for planning, executing, and monitoring ad campaigns across multiple platforms. The focus is on driving measurable growth while ensuring campaigns stay aligned with brand goals.
Strong expertise in Google Ads and Facebook Ads is essential. The manager should know how to structure campaigns, optimize targeting, and adjust bidding strategies to maximize ROI.
📌 Key tasks include:
Designing campaign structures for different goals (awareness, conversions, retargeting)
A/B testing ad creatives and landing pages
Monitoring performance metrics like CTR, CPC, and conversions
Adjusting budgets based on performance insights
SEO and content strategy will complement paid campaigns by building long-term visibility. Ensuring that landing pages are optimized for both search engines and conversions will be a crucial part of the job.
📌 Additional responsibilities:
Collaborating with content teams for ad-friendly copy
Using analytics to identify audience behavior
Tracking attribution to measure the impact of each channel
Staying updated on algorithm and policy changes
The manager will also need to create detailed reports to share insights with stakeholders. Clear communication of results and next steps will help guide decision-making.
📌 Skills required:
Advanced knowledge of paid advertising tools