Digital Marketing Strategist for Paid Campaigns and SEO Growth
Skills Required
Description
Managing paid campaigns and driving SEO growth requires a mix of technical know-how and creative execution. A strategist in this role must be comfortable working across multiple platforms, constantly testing, and adapting to changes in algorithms and user behavior.
Paid campaigns on Google Ads and Facebook Ads demand a deep understanding of targeting, bidding, and creative optimization. Every dollar spent should be tracked against performance metrics to ensure strong ROI while identifying opportunities for scaling what works.
Long-term growth, however, is never complete without SEO. From optimizing on-page elements like titles, meta descriptions, and structured data, to off-page strategies such as link building and content promotion, SEO builds a foundation for organic visibility that sustains even when ad spend is reduced.
Audience research lies at the heart of both SEO and paid strategies. Knowing who the target customers are, what they search for, and how they engage with ads makes it easier to design campaigns that convert clicks into real leads or sales.
Analytics and reporting ensure every decision is data-driven. Monitoring CTR, CPC, conversion rate, and organic rankings allows quick identification of areas that need improvement, reducing wasted spend and maximizing campaign effectiveness.
Another critical factor is creative consistency. Whether through ad copy, landing pages, or blog posts, the messaging should stay aligne...