SEO Specialist for Website Optimization
Skills Required
Description
An SEO Specialist is needed to review and optimize an existing website with the goal of improving visibility, search rankings, and overall traffic quality. The focus will be on implementing best practices that create long-term results rather than quick fixes.
The role requires strong skills in keyword research to identify opportunities and ensure content is aligned with search intent. The specialist should be able to balance optimization with readability, keeping the site user-friendly while enhancing performance in search engines.
Experience with Google Analytics will be important to track progress, measure the impact of changes, and report on performance over time. The ability to set up proper tracking and analyze data effectively will be a big part of the workflow.
Key areas of work include:
Conducting keyword research and competitor analysis
Updating on-page elements like titles, meta descriptions, and headings
Improving site structure and internal linking
Monitoring analytics to refine strategies
Providing clear reports on SEO progress
Collaboration with content writers and developers may be required, so strong communication skills will be an asset. The specialist should be able to explain SEO recommendations in simple terms and ensure changes are implemented correctly.
Attention to detail is critical, as small optimizations can make a big difference. Every adjustment should be test...