Data Analyst to Build Marketing Performance Dashboards and Reports
Skills Required
Description
A motivated Data Analyst is needed to create clear and actionable dashboards that track marketing performance. The goal of this project is to bring structure to existing data and present it in ways that support better decision-making.
The role will focus heavily on SQL for querying and organizing datasets. Clean, well-structured data pipelines will form the backbone of the reporting system, ensuring accuracy and consistency across all dashboards.
Experience with Google Analytics is important, as much of the marketing data will come directly from GA and related tools. The analyst should be able to translate raw tracking information into meaningful insights.
Report automation will also be a key requirement. Instead of generating reports manually, we want processes in place that automatically update and provide up-to-date insights without constant intervention.
Attention to detail is critical. Even small discrepancies in marketing reports can lead to the wrong conclusions, so accuracy and validation must be at the core of every step.
The dashboards should not only show metrics but also make them easy to interpret. A focus on visual clarity and thoughtful layout will help teams quickly understand what’s working and what needs improvement.
Key expectations include:
✅ Building SQL queries for data extraction and reporting
✅ Setting up Google Analytics tracking for marketing campaigns
✅ Automating repor...