SEO Specialist for Long-Term Optimization of Healthcare Portal
Skills Required
Description
Optimizing a healthcare portal for long-term search performance requires a deep understanding of both SEO best practices and the unique challenges of healthcare-related content. This role will focus on building a sustainable strategy that consistently improves visibility and authority in search results over time.
The SEO specialist will begin by performing a full audit of the current website, identifying technical issues, content gaps, and opportunities for improvement. Insights from Google Search Console, analytics tools, and competitor research will help shape the optimization roadmap.
Keyword research will be carried out with precision, targeting terms that reflect patient needs, healthcare services, and industry-specific queries. This ensures the portal attracts highly qualified traffic rather than broad, untargeted visits.
On-page SEO will involve refining title tags, meta descriptions, header structures, and internal linking. Content optimization will focus on clarity, accuracy, and compliance with healthcare communication standards, ensuring trustworthiness alongside keyword relevance.
Off-page SEO strategies will include building high-quality backlinks from reputable healthcare and medical sources. Outreach campaigns will be designed to establish the portal as an authoritative resource in its niche.
Technical SEO improvements will address site speed, mobile usability, and crawl efficiency. Structured data and schema markup...