Data Analyst Needed to Build and Optimize Marketing Performance Dashboard
Skills Required
Description
Building and optimizing a marketing performance dashboard requires a data analyst who can transform raw information into actionable insights. This role focuses on creating clear, visually engaging dashboards that give marketing teams the ability to track progress, identify trends, and make informed decisions.
The project will use tools like Google Data Studio, Tableau, and Google Analytics to pull data from multiple sources. SQL and Excel will be used for cleaning, preparing, and organizing data before visualization. Accuracy and clarity will be key to ensuring stakeholders trust the dashboard outputs.
Collaboration with the marketing team will be essential to understand which KPIs are most relevant to campaign success. This will guide the selection of metrics and ensure the dashboard reflects the actual goals of the business.
Key Responsibilities:
Collect and consolidate marketing data from various sources
Use SQL and Excel for cleaning and preparation
Build interactive dashboards in Google Data Studio or Tableau
Ensure metrics align with campaign and business goals
Apply data visualization best practices for clarity and impact
Performance tracking will be an ongoing effort, with regular audits of the data pipeline to ensure accuracy and efficiency. Adjustments will be made as marketing strategies evolve, ensuring the dashboard remains relevant.
Deliverables:
Fully functional,...